AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps on iOS in Belgium: Q1 2025 Performance
Explore the Q1 2025 performance of the leading consumer finance apps on iOS in Belgium, highlighting trends in downloads and revenue.
In the first quarter of 2025, the consumer finance app sector on iOS in Belgium showcased intriguing trends. Here's a closer look at the performance of the top five applications, based on data from Sensor Tower.
Bilance - Your Money & Budget experienced fluctuations in its weekly revenue, starting strong at around $1.5K in early January and dipping to a low of $204 by mid-February before recovering to $692 by late March. Weekly downloads mirrored this pattern, beginning at 597 and decreasing to 185 in February, then climbing back to 379 by the end of March.
Splitwise saw a consistent increase in revenue, peaking at approximately $719 in the last week of March. Weekly downloads maintained a robust presence, starting at 2.3K in late December, with a notable spike to 2K in late January. Active users fluctuated slightly but ended the quarter strong at around 10K.
YNAB showed a variable revenue trend, peaking at $748 in late February. Downloads were modest, starting at 173 in late December and dropping to 48 by early March. Active user numbers remained relatively stable but slightly declined towards the end of the quarter.
Buddy: Budget Planner App saw its revenue peak at $443 in the first week of January, with a gradual decline thereafter. Downloads started at 466 and ended at 270, showing a steady decrease. Active users followed a similar downward trend, starting at 487 and ending at 361.
Finary: Budget & Money Tracker experienced a notable surge in revenue, particularly in the last week of March at $1.2K. Downloads also saw a significant increase towards the end of the quarter, reaching 412 from a low of 87 in late February.
These insights highlight the dynamic nature of the consumer finance app market in Belgium. For more detailed analytics, visit Sensor Tower.